![]() What makes the Sock Dart special is that Nike has treated it in such a way. While not technically an HTM collaboration, the Sock Dart is considered to have a heavy hand in the group's DNA, according to 032c magazine, and shows the left-field thinking that Parker's praised since day one. The appetite for anything designed by Hiroshi, Nike Vice President of Design and Special Projects Tinker Hatfield, and Nike CEO Mark Parker - Nike's avant-garde collective referred to as HTM - is at an all-time high. Original Nike Sock Darts from 2004 (via Tumblr) A different approach to reviving product had to be considered, and the Sock Dart was the perfect candidate. ![]() Even runners from the late '80s and '90s are starting to feel stale. Brands have run out of signature models from yesteryear that tug at the heartstrings of millennials trying to relive their elementary and middle school days. Now 11 years later, it looks more like a new design from Nike than a call back to a previously executed concept.Īt this point, much retro basketball product feels old and a few years too late. In today's market, several brands now offer digitally knitted sneakers, but the Sock Dart was the original to experiment with this technology. It's a silhouette that few people remember, but it's the first sneaker of its kind. More than a decade after its first release, the Sock Dart has found its proper footing thanks to a consumer base that prefers lightweight sneakers. For once, the coveted sneaker of the day was lauded for being futuristic and not just because a celebrity wore it.
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